Bálor’s wearing it during his entrance marked the type of on-screen, in-character expression of support for a marginalized social group that has been historically rare in professional wrestling. Along with the ROYGBIV coloration of Bálor’s logo-an interlocking B.C., standing for Bálor Club, a nickname for his fans-the shirt features the phrase “for everyone” on both its front and back, and 20% of each shirt’s sales price is donated to GLAAD. In March, Bálor began wearing the “for everyone” shirt on air, which WWE released for sale the first week of April, leading up to WrestleMania. if you ask, many Coloradans will display a pride in what they consider. That entrance was the most prominent statement yet in what has become one of Bálor’s missions: to help professional wrestling be a welcoming and inclusive space for fans of all identities. Western music, western clothing, and western hospitality are more than just clichs. “I think what we did at WrestleMania is a lot more important than any Demon could have been.” “A lot of people maybe thought going into WrestleMania, ‘Well, if Finn’s not gonna be the Demon, it’s gonna suck,’” Bálor says. Find your Pittsburgh Penguins Pride Collection Gear at the official online retailer of the NHL.